Lancôme reinvents its mascara and unveils a new application technique that effortlessly creates perfectly open, full and even lashes. For the 1st time in Lancôme history this patent-pending “Swan-NeckTM” wand and high-precision brush can grab lashes close to the roots to perfectly fan them out, corner to corner. Starting with the first stroke, lashes are coated from root to tip. Adapted to suit different eye shapes, this mascara creates a spectacular wide-angle fan effect. An innovative formula enriched with Lancôme’s exclusive Native Rose-Cell ExtractTM. Captivating, eyes are simply grandiose.