ELIE SAAB - GIRL OF NOW
The spirit of the Girl of Now in a fragrance. A distinctive gourmand floral Eau de Parfum: an addictive note of Almond, textured with Orange Blossom and Patchouli, the brand’s signature. Inspired by Lebanese delights, the fragrance opens with Roasted Pistachio and sparkling Pear for an addictive top. In the heart, Essence of Bitter Almond and Orange Blossom Absolute assembled together create a new exclusive note the ORMOND FLOWER, which reveals precious and gourmand facets. Tonka Bean and Almond Milk blended together leave a final Almond trail while Patchouli reinforces the ultimate ELIE SAAB signature. A precious round bottle like a jewel, adorned by an enamel blue & gold flower, inspired by ELIE SAAB’s accessory.
GIRL OF NOW - THE ADVERTISING CAMPAIGN
A wild adventure as a reverse fairy tale that begins at midnight when three girlfriends step out into the City of Light. The night is theirs, they own it. All eyes are on them. From the streets of Paris to an intimate private club, ELIE SAAB’s muses laugh, dance, sing and play with the flashing cameras of the paparazzi.
Nuit Noor is a scent of contrasts, between night and light, power and sensuality, roundness and opulence. A radiant flower embraced by the night, in a shimmering halo of city lights. A fragrant journey to Beirut, the cradle of the ELIE SAAB Couture House.
Like an Haute Couture dress cut in a precious fabric, the Eau de parfum celebrates the splendor and radiance of a glowing feminity. The first Perfume of the Couturier, a Floral Woody and addictive Eau de Parfum, with an enveloping trail like the train of a Haute Couture dress.
From Couture to Perfume, Rose Couture, with a new floral poetry, opens with a Peony-Rose accord. At the heart, the luminous Orange Blossom mingles with transparent Jasmine and delicious Rose Nectar. This new floral echo to the ELIE SAAB Le Parfum’s signature is bolstered by a base of voluptuous Sandal and elegant Patchouli.
With pure lines and incredible brilliance, the bottle expresses a modern aesthetic, dear to Elie Saab, a man passionate about design and architecture. Cut like crystal in the great perfumery tradition, its facets capture and distill every ray of light and mirror to infinity the honeyed tones of the perfume.